The Project was aiming to improve the employment and to increase the income of the rural population in Bulgaria. Thus, the Project was strengthening private and state services in order to support agricultural and other small and medium enterprises in their economic development.

The Project had identified concrete sub-projects for their support activities directed to the Lowetsch Montain Region and the Bulgarian Fruit and Wine Production such as the propagation of new fruit and wine seedlings, the improvement of milk hygiene and the genetic potential of cattle and sheep, the development of self-help-organisations (associations) and agricultural extension services and the initiation of new credit opportunities for the rural population.