Provision of consultancy services for the preparation of a Feasibility Study for Meat Production and Processing Project in Dhofar Governorate, Sultanate of Oman.

The proposed project in Dhofar involves the establishment of a modern feedlot that will fatten local Jabali cattle for the national quality meat market. At the same time assistance will be provided to local cattle, camel and goat producers to assist them in on-farm fattening, slaughter and marketing of their finished stock. Cattle fattened in the feedlot will be sold live, hygienically slaughtered and sold to the general public in carcass form or as meat cuts and meat products through a chain of branded butcher shops to be established, owned and operated by the project in major centres throughout Oman.

While the project does not purport to increase overall offtake from the national herd, its primary objective will be to establish a sustainable commercial outlet for Jabali cattle, camels and goats that will form the basis of a new quality meat market where consumers have access to a wide range of different cuts of meat at prices reflecting their tenderness or eating quality. In achieving the above objective, the project will make a direct contribution to the social, financial and environmental objectives of the nation.