The aim of this Public Private Partnership (PPP) Project was to develop and operate a Training and Information Centre (Centre de Conseil Agricole Maroco-Allemand – CECAMA) in Sidi Slimane in the North of Morocco where agricultural producers, farmers and their associations, public and private extension staff and other partners in the agricultural value chain can obtain information on modern agricultural technology and cultivation methods. The Centre offered workshops, seminars and field days on a variety of relevant subjects, to enable participants to apply the new knowledge on their farms and thus, contribute to the development of a modern Moroccan agriculture.
The priority agricultural areas of the project were crop production (mainly cereals, forage and potatoes), farm machinery and cattle production. In addition, the project envisages a close collaboration with three existing demonstration farms to show practical application and the efficiency of new agricultural technologies.

The project also aimed to contribute to the further development of agricultural education system in Morocco and the institutional development and strategic planning in the public agricultural sector focused on educational training and advisory service. Target groups of the project were local farmers, owners, managers or specialists from farms as well as providers of agricultural machinery services. In addition, disseminators such as agricultural advisors, trainers, technicians and managers from extension and training organizations (agricultural schools, associations and cooperatives) were important target groups. Training of local trainers and the development of practical knowledge and skills for the successful application of modern farming technologies were significant aspects of the project.

Important project implementation partners in Morocco were the public agricultural advisory service of Morocco (L’Office National du Conseil Agricole – ONCA) of the Ministry of Agriculture and Marine Fisheries, professional agricultural associations and the demonstration farms.